Effective:  September 28, 2010
Dress Empire, LLC (“DELLC”) will only share your personally identifiable information according to the terms of this policy or when required by law.  Please review this Privacy Policy (the “Policy”) before you use DELLC's site (the “Site”).

DELLC has adopted this Policy for its Site because DELLC cares about protecting your privacy.  By using the Site you agree to this Policy. 

If you choose to use or visit the Site, your visit and any dispute over privacy is subject to this Privacy Policy and the Site's Terms and Conditions, including limitations on damages, jurisdiction of disputes and application of the law of the State of New York.

What Information DELLC collects, Where it is Gathered, and How it is used

In order to provide you the best value possible using the Site, DELLC collects information from different sources.

Non-Personally Identifiable Information


The Site uses Google Analytics to track user information.  While DELLC will outline the data gathered by Google Analytics, as with all third party applications, please refer to their privacy policy.

Google Analytics uses a first-party cookie and JavaScript code to collect information about visitors and to track your advertising campaign data. Google Analytics anonymously tracks how visitors interact with a Site, including where they came from, what they did on a site, and whether they completed any of the site's conversion goals.

Although such information is not personally identifiable, it may be possible to determine from an IP address, among other things, a visitor’s Internet Service Provider, the geographic location of the visitor’s point of connectivity, dates and times you used the Site, or your phone's manufacturer .  Your IP address and other non-personally identifiable information also may be used to gather broad demographic information and to recognize customer traffic patterns and Site usage trends. This information helps DELLC in merchandising and in developing the design and layout of the Site and content.

DELLC also may share aggregated statistical data and other non-personally identifiable information with DELLC's business partners, and with DELLC's service providers.


Cookies are small files that a site or its service provider transfers to your computer's hard drive through your browser that enables the Sites or service providers' systems to recognize your browser and capture and remember certain information.

DELLC uses cookies to help DELLC remember and process your request, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that DELLC can offer better site experiences and tools in the future.

You can choose not to allow cookies by changing the settings of your browser. If you choose not to accept cookies, your experience navigating the Site, may be reduced and not work as intended.

DELLC collects information from you when you use the Site, register on the Site, subscribe to DELLC's newsletter, respond to a survey or fill out a form. 

Personally Identifiable Information

In order for you to access certain services that DELLC offers, DELLC may require you to provide DELLC with certain personal information, as appropriate. You may be asked to enter your: name, e-mail address, billing and/or shipping address, phone number, credit card information or password.

On some occasions, to provide you better service and opportunities, DELLC may combine the information DELLC collects from you with information about you that DELLC receives from other online and offline sources, including other products and services offered by DELLC.

Listed below are Site where DELLC gathers personal information and details on how the information is used:


You may purchase a dress with a Guest Account or as a Registered User.  Once a Registered User, you may provide additional information in your Account section such as date of birth and other preferences to tailor your use of the site and notifications.  DELLC uses personally identifiable information collected from you to complete your registration to the Site.  DELLC uses the information to maintain your account on the site and to fulfill your purchase. To register you may be required to provide the following personal information allowing    DELLC and any other third party authorized to facilitate your purchase, to identify you: name, email address, shipping and/or billing address, phone number and credit card number.

Dress Purchase

In order to facilitate your dress purchase, DELLC will collect information such as your name, dress size, credit card, phone number, billing and/or shipping address.  The Site will capture the information upon registration or checkout process to facilitate future use.  Credit card information is stored on our secure servers according to accepted privacy practices.  Credit cards and billing information are used for the sole purpose of carrying out the transaction.  That information is being shared with a certified third party vendor for the sole purpose of the transaction. 

Purchases History

DELLC will store your purchase history for both user history, future purpose, business development or for billing purposes.

Testimonials and Reviews

If you provide any testimonials or reviews about the Site or Purchase, DELLC may post those testimonials and reviews.  This post may include your name and other personal information that you have provided.  DELLC is not responsible for any review posted that includes any personal information.  Should you have an issue with a testimonial or review, please contact us immediately and DELLC, at its own discretion and in accordance with their stated Terms of Use, may remove the post.

Customer Service

DELLC may collect information through the Site or through the Contact DELLC Page in order to, among other things, accurately categorize and respond to a customer’s inquiry and deliver appropriate service levels.


Our Site is geared towards adults and young adults.  In no event should the Site be used by a child.  DELLC does not knowingly collect information from children under the age of 13 nor does DELLC share such information with third parties. Children under the age of 18 may use the Site only with the involvement of a parent or guardian.

Information Sharing and Disclosure

Any of the information DELLC collects from you may be used in one of the following ways: 1) To personalize your experience (your information helps DELLC to better respond to your individual needs), 2) To improve the Site (DELLC continually strives to improve the Site offerings based on the information and feedback DELLC receives from you), 3) To improve customer service (your information helps DELLC to more effectively respond to your customer service requests and support needs), 4) To process transactions, 5) To administer a contest, promotion, survey or other site feature, 6) To send periodic emails providing product or Site to you, and 7) to execute any activity related with the operation of DELLC's business.

Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the reasons outlined in this Policy.

DELLC utilizes service providers that DELLC provides this information to to perform functions on behalf of DELLC.

Mailing List

If you decide to opt-in to DELLC's mailing list, you will receive emails that may include company news, updates, related product or service information, etc.   The email you provide for the Newsletter will only be used for the purpose of sending you the DELLC Newsletter.  You can opt out or change your information at any time using the links contained in the email or by sending an email to  On occasion, our Newsletter may have third party links or advertising, while we try to vet our partners, we cannot guarantee the content of third party links. 

Order Fulfillment

The email address you provide for order fulfillment will only be used to send you information and updates pertaining to your order. 

Third Parties

Occasionally, at DELLC's discretion, DELLC may include or offer third party products or Sites on the Site or through the Newsletter. These third party sites have separate and independent privacy policies. DELLC therefore has no responsibility or liability for the content and activities of these linked sites. DELLC strongly urges you to review their policies.  However, these companies do not have an independent right to share this information.  Nonetheless, DELLC seeks to protect the integrity of the site and DELLC welcomes any feedback about these sites.

DELLC uses Google, as a third party vendor, to serve ads on the site.  Google utilizes DART cookies to serve ads to users based on their visit to the Site and other sites on the Internet.  This kind of advertising is best known as Behavioral Advertising. To opt out of these or any other third party behavioral advertising, please visit here:

Credit Card Transactions

DELLC utilizes a certified third party to fulfill credit card transactions per your Service request.  DELLC only shares the information needed to process your request.

Sale of the Company

As a natural consequence of the development of the company, DELLC could be sold to another company. In the event that DELLC is acquired by another company or a significant portion of DELLC's assets are sold to another company, all of the customer information, including both financial records and consumer information that DELLC has collected, may be transferred to the new company.

Legal Obligation to Provide Information

Subject to applicable law, DELLC reserves the right to release information concerning any Site visitor where such visitor is believed to be in violation of his or her obligations to DELLC, is partaking (or is suspected of partaking) in any illegal activity, in response to civil subpoenas and discovery requests, to protect the interests of DELLC, their customers or others, and as otherwise permitted or required by law.  When possible, DELLC will notify you of such legal proceedings to allow you to respond and/or act on your own behalf.

Control of User Information

Users have a right to access, modify, correct and delete the data about themselves which has been collected pursuant to their registration and/or use of the site. We can only delete information if it can be directly linked to the User's account.  If the User updates any of their information, DELLC may keep a copy of the information which the User originally provided to DELLC in their archives for uses documented herein.

DELLC takes your rights seriously and encourages you to use them if you deem this to be appropriate. You may exercise these rights by emailing DELLC at or by contacting DELLC at:

Dress Empire, LLC

Attn: Privacy Officer 

Account Control

You have the option of canceling or modifying your account on the Site.  If you close your DELLC account, DELLC will remove your name and other personally identifiable information from DELLC's database. DELLC may retain certain data contributed by you if DELLC believes it may be necessary to prevent fraud or future abuse, or for legitimate business purposes, such as analysis of aggregated, non-personally identifiable data, account recovery, or if required by law. To request that DELLC closes your account and remove your information from the DELLC Site, please send a request to


DELLC implements a variety of security measures to maintain the safety of your personal information when you place an order or access your personal information.

All credit card information will go through a certified third party merchant service to ensure your security.

Even though DELLC is committed to do all in their reach to keep your information safely, DELLC can not guarantee that the Information will never be disclosed in a manner that is inconsistent with this Privacy Policy.  Moreover, DELLC is not responsible for any breach of security or for any actions of any third parties that receive the information.


From time to time, DELLC may use customer information for new, unanticipated uses not previously disclosed in this privacy notice.  If DELLC's information practices change at some time in the future, DELLC will contact you and will post the policy changes to the Site before DELLC uses the data for these new purposes to notify you of the policy change and to provide you with the ability to opt out of these new uses. If you are concerned about how your information is used, you should check back at the Site periodically.

Contacting DELLC:

If there are any questions regarding this privacy policy, you may contact DELLC using the information below.

Dress Empire, LLC

Attn: Privacy Officer

Terms and Conditions

Please also visit DELLC's Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of the Site at

Electronic Check Processing